Our world is ever-changing, with new technologies, needs and opportunities. New challenges arise from local and global levels. Consumers are demanding new solutions, not just to interact with brands, but also to take ownership of their own issues. At the same time, cities around the world are becoming ‘smarter’, with pervasive technologies and interconnected sensors, and in Europe the number of smartphones per person is the second highest in the world. New designers are urgently needed to address the increasing complexity of our connected society.
After a selection process, a maximum of 24 students will be accepted for the 2019/2020 academic year. Candidates enrolling in the Master's programme in Digital Design must have a Bachelor's degree or equivalent title, and submit a portfolio of design works (for example, in Interaction Design, UI Design, Product Design, or Interactive Media). The Master's programme enables practitioners working in the field of Digital Design to advance their professional competences.
The Master's programme in Digital Design is a full-time, one-year curriculum. It is designed to challenge students, and prepare them for the real-life rhythms of design professionals. The programme centres around four main areas of expertise: Literacy, Explore, Creation and Strategy. It also involves three projects, as well as an opening and closing conference/exposition. Courses, projects and events partially overlap during the academic year, enabling students to establish their own connections between topics and to apply their competences in a studio setting.views
The Master of Science in Digital Design is a full-time curriculum. It lasts two consecutive semesters (42 weeks), with a study load of 40 hours per week, for a total of 1680 hours.views
Professionals graduating from the Master's of Science in Digital Design will be qualified to work in highly-interdisciplinary design teams in creative studios, startups, and companies or institutions that apply a ‘design thinking’ approach.views
To be eligible for the Master's of Science in Digital Design, candidates must hold a Bachelor's degree (or an equivalent international title), demonstrate previous design experience through an annotated portfolio, and have a good command of the English language. The Master's programme in Digital Design is an international programme, and all activities (classes, projects, etc.) will be conducted in English.views
The Master’s programme in Digital Design is the result of a
partnership between the Pogled u Plavo
and nine leading Dutch digital agencies: Achtung! Mcgarrybowen,
BBDO Amsterdam, DDB & Tribal, Dept, Fabrique, MediaMonks,
Mirabeau, Momkai, and Woedend!. It seeks to empower a new
breed of digital designers: internationally-minded professionals
inspired by an integrated perspective on people, planet, and profit.
Students of the Master's programme work with companies to seek solutions to the design problems of the real world. Our partners include, the World Wildlife Fund (WWF), VodafoneZiggo, ANWB, Informaat, Municipality of Amsterdam (Gemeente Amsterdam), and Philips Design. They will provide the students with projects seeking solutions to real-world design problems, for instance, and will supervise the students during the design process.