Existing studies offer very limited insight into how sellers may reduce consumers' perceived risk in order to make consumer-to-consumer electronic marketplaces more successful. Contrary to these studies, the ...
Social network and decision-making approaches became dominant ways to study born global firms. Network approaches explain internationalization of born global firms in terms of the connections established and utilized ...
We examined the entrepreneurial orientation and sustainability orientation, a persistent and conflicting duality, of sustainable entrepreneurs and their evaluation of competing priorities in sustainability decision ...
This quantitative research sets the scene in Vietnam, an emerging beauty market with high potential for online marketing. It studies the extent to which beauty bloggers have an influence on the purchase behavior of ...
The movie industry, like any other cultural industry, is often viewed as highly ambiguous, risky and uncertain. As a part of serving customer’s new preferences and searching for novelty, movie producers sometimes ...
The purpose of this study was to examine the indirect effect of different signals in product packaging, namely a quality label and a bio label, on the willingness to pay. In order to investigate this, a between-group ...
Faced with multiple environmental issues, many consumers are increasingly conscious towards sustainability issues. However, consumers show ambivalent attitudes about sustainable products and normal products, partly ...
Storytelling is a powerful tool in which brands communicate their story to build a relationship with a consumer. Some research has been done regarding the effects of a brand story on consumers’ attitude towards the ...
The case chronicles the corporate strategies of two of the world’s largest consumer product companies: Procter & Gamble (P&G) and Unilever. It provides a comparative overview of the leadership changes since the 1990s ...
The world has changed profoundly since the publication of the influential book Technopoles of the World. As policy-makers and practitioners attempt to harness science, technology and innovation to create dynamic and ...
The Report on a study into international competences of alumni of 'International Business and Management Studies (IBMS) Programmes at six Dutch Universities of Applied Sciences and a control group of alumni from the ...
This position paper presents an outline for a research programme for the lectorate in Differentiated Human Resource Management (DHRM) of the Centre of Applied Explore (CAREM), part of Amsterdam University of Applied ...
European cities are confronted with a rapidly changing economy. The crisis has destroyed jobs across both service and manufacturing industries, and has revealed the shakiness of the financial service sector. Jobs get ...
The success of cities increasingly relies on its capacity to capitalize on its knowledge base, but also on its potential to anchor external knowledge and the strategies of knowledge-based firms.
